Performance of Top 5 Hasbro Games Apps on Unified Platform in Europe for Q1 2022

In Q1 2022, Hasbro's top 5 games on iOS and Android platforms in Europe showcased diverse performance trends in terms of downloads, revenue, and active users, according to data from Sensor Tower.

MONOPOLY Solitaire: Card Games experienced a peak in weekly downloads at 145.6K in the week of January 24. Weekly active users saw a similar trend, peaking at 217K in the same week. However, both metrics saw a downward trend towards the end of the quarter, with downloads dropping to around 55.5K and active users to 134.4K by the end of March.

PJ Masks™: Hero Academy showed a consistent decline in weekly revenue, starting at $1.2K and ending at $712. Weekly downloads initially fluctuated but saw a sharp decline in March, dropping from 87.3K to around 20.6K. Active users followed suit, decreasing from 183.7K at the beginning of the quarter to 98.7K by the end.

Epic Prankster: Hide and shoot maintained relatively stable weekly revenue, with minor fluctuations around $1.1K. Weekly downloads peaked at 92.8K in the week of January 24 but saw a gradual decline to around 51.9K by the end of March. Active users also declined from 179.6K to 93.8K over the quarter.

Scrabble® GO - New Word Game generated the highest weekly revenue among the top 5, peaking at approximately $42.7K in January. Weekly downloads saw a peak of 67.5K in late December but gradually decreased to around 33.8K by March. Active users remained relatively stable, starting at 631.9K and ending at 546.3K.

PJ Masks™: Moonlight Heroes saw a steady decline in weekly revenue, starting at $449 and ending at $204. Weekly downloads peaked at 59.4K in January but dropped to 25.7K by the end of March. Active users also trended downward, starting at 131.5K and ending at 95.1K.

For more detailed insights and data, visit Sensor Tower.